Our leadership is eager to explore innovative long-term strategies for the business. I’ve led our team through design sprints, transforming broad concepts into focused pillars and refining them into actionable ideas. Through workshops, designs and prototypes, it has been shared in different organizations of the company and influenced the organization structures and roadmaps.
Role
Lead design sprints, create prototypes, present ideas.
Keywords
Bluesky. Strategy. Design Sprints.
Date
5 months project
I organized a 3-day design sprint in the LA office to foster alignment and brainstorming among different squads within the News organization. Around 10 participants, including product and content designers, user researchers, product managers, and engineers, took part. I also invited our news GM and SVP of Design to establish context and offer feedback during the final presentation.
Create alignment
Collect research & insights
Collect large varieties of ideas
Critique and prioritize
At the end of the sprint, we have more than 30 new ideas and all were left with an actionable cards for the team to refine and prioritize.
After the design sprint, product leaders come up with three pillars for the team to move forward. From there, I expanded some of these ideas into more detailed design and protoytpes. Here are some of the examples that I've developed and presented to teams and leadership.
This is an initative called storyline that was develop after the design sprint. The goal is to serve a package of key information so that readers don't have to find what they need from many different places, like social media, search, websites etc. It saves people's time and eleminate the feeling of information overload.
New initiatives are formed
Led to OEM partnership conversations
Influenced organization structure
Inspired squads roadmaps
Design work and porfolio site made by Cat Tai