Led the redesign of the Yahoo News app as part of an accelerated project to integrate the Artifacts app. This initiative focused on enhancing user experience and functionality, successfully ensuring a seamless transition while incorporating innovative features that engaged our audience and strengthened our market presence.
Role
Design lead responsible for evaluating acquisitions and launching the app
Keywords
Mobile app
Date
Q1 and Q2 2024
The results were staggering. Copay not only achieved its goal of simplifying banking but exceeded expectations in every aspect. User satisfaction soared as customers reveled in the seamless experience and lucrative rewards. The platform's user base grew exponentially, cementing Copay's position as a leader in the digital banking space.
We dedicated significant time to streamlining the onboarding flow. We removed several sign-in options to allow both existing and new users to access the platform quickly. We emphasized the second screen to showcase the value of the new experience, followed by a quick topic selection tool to ensure users receive relevant content upon their first visit.
A logo animation for the onboarding landing screen to make the usually dull sign-in process more engaging and fun.
Design work and porfolio site made by Cat Tai